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Since 1994 National Poetry Day has engaged millions of people with poetry through a range of live events and web-based activities for people throughout the country. Each year the day is given a new theme in order to highlight particular poets and styles of poetry. This year's National Poetry Day is on the 3rd of October and the theme this year is 'Counting'.

Shakespeare Week is an annual celebration giving primary school aged children opportunities for enriching and enjoyable early experiences of Shakespeare. There are a range of resources within Purple Mash and beyond that lend themselves well to supporting any introduction to Shakespeare.